Privacy policy
Here’s your **refined Privacy Policy** with your updates:
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# **Privacy Policy**
**Last Updated: February 26, 2025**
This Privacy Policy describes how **Via Lactea** (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from **vialacteact.com** (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").
By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
## **Changes to This Privacy Policy**
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.
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## **How We Collect and Use Your Personal Information**
We collect personal information about you from various sources, including:
- **Directly from You:** When you place an order, create an account, or contact us.
- **Automatically:** Through cookies, pixels, and similar technologies when you visit the Site.
- **From Third Parties:** Including payment processors and service providers who assist us in operating the Site.
### **Types of Personal Information We Collect**
1. **Information You Provide to Us:**
- **Contact details:** Name, address, phone number, and email.
- **Order details:** Billing and shipping address, payment confirmation, and purchase history.
- **Account information:** Username, password, and security details.
- **Customer support communications:** Any details you provide when reaching out for assistance.
2. **Information We Collect Automatically:**
- **Usage Data:** Device type, browser, network connection, and IP address.
- **Cookies & Tracking Technologies:** We may use cookies to improve your experience and analyze website performance. Learn more in Shopify's [cookie policy](https://www.shopify.com/legal/cookies).
3. **Information from Third Parties:**
- **Payment Processors:** We do not store payment details; our third-party processors handle transactions securely.
- **Marketing & Analytics Partners:** To help us understand customer behavior and improve services.
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## **How We Use Your Personal Information**
We use your information for the following purposes:
### **Providing Products & Services**
- To process payments, fulfill orders, and provide customer service.
- To create, maintain, and manage your account.
### **Marketing & Advertising**
- To send promotional emails or targeted advertising, where legally permitted.
- You can opt out of marketing communications at any time.
### **Security & Fraud Prevention**
- To detect, investigate, and prevent fraudulent activity.
- If you suspect your account has been compromised, please contact us immediately.
### **Customer Support & Service Improvements**
- To respond to inquiries and enhance your shopping experience.
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## **Cookies & Tracking Technologies**
Like many websites, we use cookies to enhance your experience. You can manage cookie preferences through your browser settings, but blocking cookies may affect site functionality.
Our Site does not respond to "Do Not Track" signals. Learn more at [www.allaboutdnt.com](http://www.allaboutdnt.com/).
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## **How We Disclose Personal Information**
We **do not sell your personal information** but may share it in the following cases:
- **With service providers:** For payment processing, order fulfillment, and IT support.
- **With business and marketing partners:** To improve advertising and analytics.
- **To comply with legal obligations:** If required by law or to protect our rights.
- **In case of business transfers:** Such as a merger, sale, or acquisition.
We **do not** disclose sensitive personal information without your consent.
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## **Third-Party Websites & Links**
Our Site may link to third-party websites. We are not responsible for their content, privacy practices, or security. Please review their policies before sharing personal information.
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## **Children’s Privacy**
Our services are **not** intended for children under 16. We do not knowingly collect their data. If you believe a child has provided us with personal information, contact us to request deletion.
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## **Security & Data Retention**
We implement reasonable security measures, but no system is entirely secure. We retain personal information only as long as necessary for legal, contractual, and business purposes.
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## **Your Privacy Rights**
Depending on your location, you may have the right to:
- **Access or request a copy** of the personal data we hold about you.
- **Request deletion** of your personal data.
- **Correct inaccuracies** in your personal data.
- **Withdraw consent** where applicable.
- **Restrict processing** or object to certain uses of your data.
You can exercise these rights by contacting us at **info@vialacteact.com**. We do not discriminate against users for exercising privacy rights.
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## **International Users**
If you access our Site from outside the U.S., your information may be transferred to and processed in the U.S. or other jurisdictions. We use recognized transfer mechanisms like **Standard Contractual Clauses (SCCs)** for data transfers from the **European Union, UK, or Switzerland**.
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## **Contact Us**
If you have questions about our Privacy Policy or need assistance with your data, please reach out to us:
📧 **Email:** info@vialacteact.com
📍 **Address:** 2 Whitney Avenue, Unit 103A, New Haven, CT 06510